Surface Measurement Systems manufactures state-of-the-art laboratory instrumentation for particulate solids characterization based on sorption science. Our products are sold worldwide into leading R&D industrial laboratories as well as government and university environments. We are the technology market leader for our sector and combine innovative scientific instrumentation with scientific excellence.
The Marketing Coordinator will be responsible for supporting the execution of project plans and timelines to deliver marketing campaigns on time across different platforms internationally. This is a great role for someone starting in the field of marketing to contribute greatly to the implementation of a global strategy, and develop a diverse skill set and experience in both traditional and newly emerging marketing channels and tools. This role will work directly under the Marketing Manager in Alperton, London, and will support marketing efforts around the world in North America, Europe, India, and Asia.
Responsibilities will include the following listed below and other duties may be assigned depending on the needs of the business:
Responsibilities
- Execute Email Strategy: Design and send marketing emails to a pre-agreed schedule, following a particular brief, segmenting the data, and dispatching. With multiple campaigns running at once across several territories, careful, coordinated time and project management will be required.
- Support Event Campaigns: Assist administration and promotion of our participation in exhibitions/conference.
- Graphic Design: Work with Internal Design Lead and Product Managers to assist with design projects on marketing collateral, including the production of basic event banners and business cards, and corrective fine tuning of company brochures, documents, and other marketing collateral
- Website Management: Keep website up-to-date and contribute to designing and deploying new products and content as necessary, while also monitoring/augmenting SEO performance.
- Online Shop Curation: Work with Global Marketing Manager to keep online shop catalogue up-to-date and ensure orders are fulfilled in a timely manner, in line with company branding standards.
- Social Media: Work with Social Media Lead to deliver on social strategies, create basic design content, and post on company’s platforms.
Responsibilities Continued
- eLearning: Work with Marketing Scientific Specialist to gather, process and publish eLearning Course on online platform.
- Marketing Collateral Translation and Updates: Coordinate content updates with global office and scientific teams to translate brochures into target market languages, and update old instrument brochures to bring in line with current branding standards.
- Marketing Collateral Stock Management: Monitor stock of key marketing collateral & branded item stocks, dispatch as needed to remote staff, and restock as necessary.
- Email Reporting: Record on success of emails in Marketing Schedule, and work with Marketing Team to develop plan for A/B testing. Also produce reports of defunct/bounced emails for sales teams.
- Database Management: Process incoming data and import into database
- Database Reporting: Produce reports on database and recommend/undertake corrective action to improve overall quality
Required Skills
- Bachelor’s degree in Marketing, Business Administration, or related field, or with relevant commensurate experience.
- Digital marketing expertise, including SEO/SEM, social media, email marketing, website management, and digital advertising.
- Excellent Project & Time Management Skills
- Ability to coordinate well between various departments
- Strong ability in Excel
- Experience in using Adobe Photoshop, Adobe Indesign, and preferably Adobe Premier Pro
- Good mind for analysing data and identifying prevalent trends
- Preferred: Experience in the scientific instrumentation industry or related B2B field
- Preferred: Experience of working with technical, engineering or scientific products
- Preferred: Experience in new AI tools and systems
Why chose SMS?
- Enthusiastic team of people, in a friendly and open culture
- Opportunities for growth in department and upskilling
- All voices count - make an active contribution to a close but high functioning team
- Expand your knowledge of various business industries
- Real responsibilities and challenges in a fast evolving company
What We Offer
Each employee has a chance to see the impact of his work.
You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly
sports sessions, team building events, monthly drink, and much more
Bonus Scheme
A company-wide bonus scheme, so every employee shares in the business' success.
Training
Full training in various marketing systems, CRM, planning software, AI, and more, with an eye always kept on the future.
Flexibility
With 1-day of remote working a week, and an ability to shift your hours in the day to suit your schedule.
Room to Excel
SMS is growing & exploring new ventures, products, & approaches to business, leaving ample opportunity for driven candidates to succeed.
